Gallany Social Media Ad Presentation
Ad Placement Strategy
A social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. And this was the initial launch for the new makeup brand in 2016. The presentation had to be comprehensive, organized, and easy to understand. I came up with a simple layout idea. To present just 1 page of Gallany's social media strategy using the actual ad placements I was to buy & program.
Content Strategy
After reading Gallany's impressive biography, with her being a chemist for Max Factor and Tom Ford, I wrote several carousel post to that would highlight those key points and introduce Gallany's new brand with plenty of clout and buying power. I knew this would also build immediate confidence among the new viewers seeing the posts.
Page Layout Design
My presentation solution / design was straight-forward: Using1 slide showing a customizable, intuitive social media strategy, with it's icons. I knew since it was Gallany's first time introducing the new brand on social media that this could relieve some of the stress on the client, so their team would not need to wonder where I would place their ads.
Media Buy
Visually I showed 2 media buys and 4 campaign plans: Facebook and Instagram, this also showed how it would allow Gallany to focus on sharing many products in each campaign or at once. This also included the campaign types both with custom-made audiences that the social media team I was working with had previously developed.
Simple Focus
My use of the strategy presentation was to: - Present graphic designs that I also created. - Research, goals, and strategies to executives. - Keep social media team members informed. - Check in on social media campaign progress and deliverables.
